Introduction
According to Greenwald,
et al., (2006), Unconscious Bias which is also known as implicit bias, refers
to unconscious views or stereotypes that influence our knowledge, behaviors,
and decisions. These biases are generally unintended, yet they can have an
impact on how we perceive and interact with people. They are influenced by
societal and cultural factors and might result in unintended discrimination or
exclusion.
“When a person cannot voluntarily ("explicitly") retrieve a memory, that person's behavior may reveal that some previous experience has left a memory record. In such situations, the memory is said to be expressed implicitly, and not explicitly, in the behavior (Greenwald, et al., 2006).”
Implicit attitudes and Implicit Stereotypes
Implicit Attitudes
“an action that indicates favor or disfavor toward so
but is not understood by the actor as expressing that attitude (Greenwald, et al., 2006).”
Implicit Stereotype
According to Greenwald,
et al., (2006), an implicit stereotype is a person's automatic and
unconscious beliefs, attitudes, and assumptions about specific social groups.
These stereotypes are created as a result of cultural and societal factors, and
they have the potential to influence how people see and interact with others.
Implicit stereotypes influence our judgments, decisions, and behaviors without
our conscious awareness.
What is Bias
According to Jones, D. (2018), most of our brains and
reasoning are hidden from us. Every day, we respond subliminally to a wide
variety of events and conditions. We rarely question or criticize these
cognitive processes because the whole idea of them being subconscious is that
they process things efficiently in the background. Bias is simply pre-existing
or primed knowledge and ideas that are applied to current situations and
contexts. We would be significantly less able to work effectively in the world
if such shortcuts did not exist.
How can avoid being biased when working toward something? (Jones, D. 2018)
- When creating material or coming up with anything to the general audience, try to balance out as much as possible.
- Use gender-neutral language at all times.
- Use a variety of people and role models as examples.
According to Moule, J. (2009), unconscious bias contributes to purposeful racism, which is usually undetectable even to those who commit it. However, most people do not want to be accused of racist behavior because it is a verbal and unspoken standard.
Suggestions from Moule, J. (2009) When race becomes an issue.
- When a person of color brings up race as an issue, pay close attention!
- Don't be defensive if the person implies that he or she is offended.
- Do not start talking too hastily.
- Don't explain why they're misreading the issue.
- Do not cry.
- Don't get upset if you hear something secondhand. Remember that challenging a dominant perception is almost never fully risk-free for a person of color.
What is Unconscious Bias? Youtube
Conclusion
Biases can emerge in a variety of ways. Unconscious biases
are thought to be caused by the brain's drive to digest information quickly. To
quickly identify and respond to stimuli, the brain relies on mental shortcuts.
Unconscious biases can influence our judgments and behaviors in a variety of
settings, including the workplace, school, healthcare, and the criminal justice
system. While unconscious biases are unavoidable, individuals can take action
to reduce their impact. Raising awareness about biases, practicing mindfulness
and introspection, seeking varied perspectives, and putting rules and processes
in place that encourage justice and inclusivity are all part of this. Many
firms run diversity and inclusion training programs to educate employees about
unconscious prejudice and its possible consequences. These programs try to
teach people how to recognize and combat biases in their thoughts and actions.
List of references
Greenwald, A.
G., & Krieger, L. H. (2006) Implicit bias: Scientific foundations.
California Law Review, 94(4), 945-967. Available from: https://0-www-jstor-org.emu.londonmet.ac.uk/stable/20439056?seq=2
[Accessed 30th August 2023]
Jones, D. (2018). Unconscious bias. In: EqualBITE: Gender equality in higher education. [online] Available at: https://www.jstor.org/stable/pdf/10.1163/j.ctv2gjwtzk.18.pdf?refreqid=excelsior%3Ad1156a360cc5083a5abfd1a558d6dd8c&ab_segments=0%2Fbasic_search_gsv2%2Fcontrol&origin=&initiator=&acceptTC=1 [Accessed 30 Aug. 2023].
Moule, J. (2009). Understanding Unconscious Bias and Unintentional
Racism. The Phi Delta Kappan, [online] 90(5), pp.320–326. Available at:
https://0-www-jstor-org.emu.londonmet.ac.uk/stable/pdf/20446107.pdf?refreqid=excelsior%3A3da67516f59c52d0035982e9f9bec47f&ab_segments=&origin=&initiator=&acceptTC=1
[Accessed 31 August
2023].
The Employers Network for Equality & Inclusion (2015)
What is Unconscious Bias? [online video] Available from https://www.youtube.com/watch?v=rbe5D3Yh43o
[Accessed 31st August 2023]







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